It has been six years since Twitter owned TweetDeck, but the company may build an enhanced version of the client. According to some reports, Twitter considers paid subscription version of TweetDeck aimed at professionals.
The company has started surveying some power users to check which features they would most like to see added to an ‘enhanced’ version of TweetDeck. Then, respondents were asked if they’d be ready to pay for the subscription version of TweekDeck.
The major step by the company comes in the wake of its almost steady revenue growth and a monotonous increase in its user base in the fourth quarter as compared to its social networking rivals like Facebook. The paid version of TweetDeck would be in sequence with the strategies of other Internet services like LinkedIn that offers extra features to subscription-based users.
Brielle Villablanca, a spokeswomen of Twitter, said in a statement that the company is conducting a survey “to access the Internet in a new, more enhanced version of TweetDeck”. The subscription version of TweetDeck for power users includes various additional features such as scheduling of tweets to post later, managing multiple accounts, alerts about breaking news, and monitoring multiple timelines in one interface.
More in Twitter news: New Twitter changes make tweets easier to read, send
The advanced features would be available in the subscription version of TweetDeck. However, the core service would remain free. Here’s a list of all the new features which the survey respondents want to add in the service.
As of now, there is no clue that Twitter is considering to expand its TweetDeck’s subscription service to all users. Also, the company stated it frequently conducts user research to collect feedback about their Twitter experience and to better inform its product investment decisions. It’s exploring numerous ways to make the client “even more valuable for professionals”, the company further added.
A subscription-based service can offer Twitter a vital new revenue stream at a time when its advertising revenue has been in decline. As other rivals work to peel off its business, Twitter has to give its core user base reasons to stick around. It’s not clear that such advanced analytics would be a key business for the giant. However, the company is continuously facing attacks from all sides; any expenditure in the core product is good news for its users.