The famous Verizon “can you hear me now” guy, Paul Marcarelli, is no more a part of the team. Marcarelli is best known as the leading face in Verizon’s ads travelling across the US with his Verizon phone. Marcarelli in his ads, use to test the network signals by asking “can you hear me now?”
Marcarelli is now the Sprint guy.
Sprint’s latest ads feature Marcarelli addressing his defection in his first Sprint’s appearance. The ad titles – Paul Switched. It argues that the time he spent roaming the country to drive home Verizon’s extensive mobile coverage don’t offer much value anymore. He further says to camera,
“It’s 2016 now…every network is great.”
In favour of his point, Marcarelli says Sprint is inside of just one percent of Verizon’s network reliability. He says despite that, its rates are relatively cheaper. Sprint’s rates come at half the cost Verizon, AT&T, and T-Mobile offer. The ad ends with Paul’s eyebrow raised and a quick reference to his past position as face of Verizon’s brand, Marcarelli asking “can you hear that”.
Another ad takes after Paul as he completes his defection to Sprint, activating his new phone with one of the Sprint’s travelling salespeople. He flaunts at how quickly he could switch data to his Sprint device.
You could feel the “every network is great” as a marked departure from ardent rhetoric as delivered by market competitors like T-Mobile.
John Legere, CEO of T-Mobile often names his rivals for their failures. It also departs from Sprint’s latest attack ads where in one ad; a specific tasteless example calls T-Mobile as “ghetto”. The ad was trailed back shortly after its release.
Marcarelli is trading well enough on his value as the popular brand face of Verizon for so long, yet the actor in his past statements suggests that he might not be the ideal person to give cell phone advice.
Marcarelli says while sharing his experience as the personification of a big brand in an interview with Time last year,
“People also had a tendency to engage me in long conversations about their phone bills or the merits of some soon-to-be-released cellular technology that I usually knew nothing about.”
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