The long wait is finally coming to an end. Apple TV is again making its entry to Amazon’s shelves. According to a report, Apple will announce Amazon Prime Video for Apple TV and, in exchange, Amazon will resume offering the Apple TV through its site amazon.com. It is expected that the announcement will take place at Apple’s WWDC (Worldwide Developers Conference) in June.
In late 2015, Amazon discontinued the sales of Apple devices as well as Google’s streaming TV device, Chromecast. The Company also banned third-party sellers from listing both the devices on its site to avoid “customer confusion”.
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A report from Buzzfeed suggests that the Amazon prime video service will finally come to the tvOS App Store. A statement from BuzFeed reads,
“Over the last three years, Prime Video has become an important part of Prime”. “It’s important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion. Roku, XBOX, PlayStation and Fire TV are excellent choices”.
The app will let users enjoy Amazon content directly from the Apple TV. Integration with services like Siri may also happen with the help of this dedicated app. While the announcement is just some days away, it is expected that the actual implementation of the app may still take a bit long.
What also came to light is that both Apple and Amazon have shaken their hands and planned an agreement regarding the sales of Apple TV on Amazon’s online retail store.
According to the agreement, Amazon will resume selling Apple’s set-top box from its virtual shelves. At present, Amazon Prime video is one of the only major video streaming services that is absent from the Apple TV. The Prime Video app is also long expected by Apple TV owners on Apple’s device. On the whole, it’s really nice to see that both the companies have put their little argument aside and again get in touch that will surely favor consumers on all ends. So good luck with Amazon Prime Video for Apple TV.