The upcoming iPhone is certainly the major highlight of the Apple’s fall event in September 2017, but the long-awaited Apple TV 4k upgrade will also be in lime light, according to reports.
It is expected that the Apple TV box will boast a fast processor able to stream higher-resolution 4k content and capable of highlighting live TV content.
According to a survey by Amazon, Roku and Google, Apple took charge of only 15% of the set-top market by March end. The move expected this fall might give emphasis to the company’s ambitions in improving its repute in the streaming market.
For last two years, the Apple’s TV box has not received any upgrade. In 2015, the iPhone maker added an App Store, a new remote control and support from Siri voice assistance.
Apple’s CEO committed during the Developers Conference in June that there can be a lot more in context to tvOS later this year. Also, there was an announcement regarding the arrival of an official app for the Amazon video service on Apple TV.
With the report of Apple TV 4k Upgrade, the chance of better live streaming is also hoisting as the Apple TV upgrade might better suit apps like YouTube and Twitch. Apple, last week, revealed that in 2018, it is planning to spend $1Bn on content.
Besides, the company also grabbed a page from its own smartphone playbook, revealing a new operating system supporting a plethora of apps. Known as tvOS, the software lets Apple TV run fresh media, including fitness programs and games.
For now, there is no voice from Apple on the arrival of Apple TV 4k Upgrade.
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