After launching its video streaming service in the U.S. back in August, Facebook is preparing to bring Watch to India. Facebook Watch video service may make its debut in India sometime between January and March next year.
Facebook Watch comes with shows that span comedy, lifestyle, live sports events, together with children’s entertainment content. Each show includes its own Page that fans can follow for updates. The Watch resides under the ‘Video’ tab in Facebook’s mobile, desktop, and TV apps.
Bringing Facebook Watch video service to India may help propel the app’s popularity skyward since India boasts more Facebook users than any other country in the world. Earlier in July, the social media network has reported having 241Mn users in India, while the U.S. trailed behind with 240Mn users. In addition, India has a large English-speaking population together with almost 400Mn Internet users who are comfortably using smartphones for streaming videos.
The company is already targeting users precisely on its platform with a number of data points regarding demographics and interests. On the other hand, its mobile app plays videos automatically as you scroll through your News Feed. It also offers mid-roll ads and an option to download clips to watch them later or when you have no access to a WiFi connection.
According to reports, creators hope that Facebook Watch video service will compete with YouTube by offering better discoverability. When it comes to YouTube, getting your content visible and discovered relies heavily on the algorithmic recommendation system. And this may count on views, likes or videos related to the sort of content that a user often watch. You can essentially make your own video feed on YouTube. However, Facebook expects that this will not the case with its Watch video service. The company claims that the platform will be better in terms of showcasing content.
Apart from bringing Facebook Watch video service to Indian viewers, the company is also looking at sourcing regional-language content – a must-have thing for any video platform. Nowadays, almost every service, ranging from Amazon Prime Video to Hotstar to Netflix, is already offering movies and TV shows in several Indian languages.
The Silicon Valley-based company is also encouraging its producers with its new Creators app that helps them perk up their live videos using professional graphics and deep analytics. It’ll be quite interesting to see if that fit together into the company’s approach towards bringing more content onto its platform for the Indian market.
You may also like: How to Use Facebook Snooze Button to Mute Annoying Friends