Google announced that it is consolidating Android Pay and Google Wallet into a single payment service called Google Pay. The objective is to make it a cinch for customers to use the payment information stored into their Google account to speed through checkouts. This new service is anticipated to be available online, in store (NFC payments), as well as across various Google products including Tez.
Google Pay will serve as a one-stop shop for all your Google Payment requirements such as web payments, NFC smartphone payments, and P2P transfers. Google Wallet was first introduced in 2011 with the NFC payments support for goods and services. Afterward, in 2015, the search engine commenced a new service namely Android Pay for online and real-world payments. At that time, Google Wallet turned into a person-to-person payment system. Now, it seems that the Company desires to avert confusion by opting for this branding change.
In a blog post, Pali Bhat, Vice President of Product Management for Payments, described this as more of a rebranding than a revamp to the essential products or technology. He stated that the products being merged are Google Wallet and Android Pay.
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In due course, this should make purchasing and buying via Google less confusing. In case you’ve saved your payment information in your Google account, you don’t need to worry about which app to use for accessing that information since it’s all under Google Pay now. Pali Bhat wrote,
“With Google Pay, it’ll be easier for you to use the payment information saved to your Google Account, so you can speed through checkout with peace of mind. Over the coming weeks, you’ll see Google Pay online, in store, and across Google products, as well as when you’re paying friends.”
Currently, people making use of Android Pay and Google Wallet won’t see much change excluding the pristine Google Pay name and logo. If truth be told, the Google Pay branding is already available on apps and websites from Dice, HungryHouse, Airbnb, Fandango, and other businesses. The tech major is even running limited period offers with Instacart, B&H, and Fandango. For tenderfoots, when you make a purchase from Google or other partner apps and stores, you’ll now see Google Pay as an option.
At the moment, Google has rolled out its ‘Pay with Google’ feature refurbishing the typical checkout process to make online purchases faster across services like Chrome, YouTube, and Play Store. The Mountain View entrepreneur also indicated that Tez users in India will able to try their hands on Google Pay features as well. However, there’s no word whether Tez will be rebranded to Google Pay or not.
Google Pay is another one of the search giant’s copious experiments in the digital payment space. With the pioneering branding, it is apparently seeking to simplify payment operations, much like Samsung and Apple are endeavoring with their respective Samsung Pay and Apple Pay platforms.
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