WhatsApp today officially commenced its new WhatsApp Business app in select marketplaces such as the U.S., the U.K., Indonesia, Mexico, Italy, and more. Currently available for Android, the app is aimed at helping small ventures connect better with their consumers.
Users with different business and private phone numbers can have both WhatsApp Messenger and WhatsApp Business installed on the same phone and register them with separate numbers.
The free-to-download WhatsApp Business for Android offers some of the basic functionality you’d expect from a standalone business app. You can make a Business profile with additional information such as address, description, contact number, etc. The app also lets you enable quick replies for answers to the frequently asked questions. You are able to create greeting messages and view some simple analytics so you can find which messages are most effective.
WhatsApp Business provides users with a verified green checkmark badge next to their account name. It enables you to create away messages, letting your consumers know you’re busy.
As per the Company’s spokesperson, the current feature set will remain free in the long term, but it plans to charge for supplementary functionalities in the future. With the app, WhatsApp targets small businesses and claims that,
“The New app will make it easier for companies to connect with customers, and more convenient for our 1.3 billion users to chat with businesses that matter to them.”
Back in September 2017, the messaging giant has announced the app’s entry and started verifying business accounts as a part of its WhatsApp Business pilot program. A green checkmark was given to the verified accounts as a means of exhibiting their realism.
Now, WhatsApp launched the new service for small ventures, letting them set up their WhatsApp Business profiles by filling out information like business address, description, email, and website. The Facebook-owned messaging tycoon said that these accounts will be listed as ‘Business Accounts’.
As soon as businesses established on the WhatsApp network, they can then make use of a host of tools offered by the app like smart messaging tools that furnish same technology as that of Facebook Messenger. Businesses will also be able to access various messaging statistics like the number of messages read and they can send and receive messages from the desktop using WhatsApp Web.
Though ventures need the app to better communicate with customers, for general WhatsApp users, there’s no change at all. They’ll be able to send messages to businesses and report spam messages. However, the Company didn’t reveal any details on when the WhatsApp Business app will be rolled out worldwide or when an iOS version will be available.
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