Rolled out at the end of 2017, the Snapchat redesign was introduced in UK, Australia, and Canada which proved to be unpopular among its users. According to studies, 83% of the App store reviews are negative. Confusingly jamming stories between private messages is disliked by users giving it one or two-star ratings. Most negative feedback includes “please fix”, meanwhile Snapchat support is busy replying to the haters who wish to uninstall the app. Reverting to the previous version of Snapchat isn’t possible and this is making users more frustrated.
Snapchat Redesign Fails to Win Users
Snapchat, one of the most popular image messaging and multimedia smartphone application was renovated and the company was expecting that the update will boost the soggy revenue but it fell to a loss of $443 million instead.
Scattering stories in the inbox
Snapchat user stats leak was recently published by “The Daily Beast” which read there was no growth in users from April to September last year. This further means, there is 7% growth in the app’s total user base which is a disappointing number.
On the contrary, Daily Snaps saw a rapid growth where users sent an average of 34 snaps per day and this is much more promising. But it is challenging to monetize messages with ads without getting irritated, so Snap’s strategy failed drastically and users are rebelling.
Snapchat redesign introduced algorithmically sorting stories from your favorite people, instead of ranking them in the descending order. But users are infuriated with the “Stories” from their favorites who followed them back are now scattered throughout the inbox having message threads. To make the situation worse, stories of social media stars, brands and other people who are not followed by users are also pushed into the app. It is very confusing to understand who has posted a story within 24 hours.
Further, even if you don’t wish to watch anyone’s story you don’t follow, you will end up on their view list. Perhaps Snapchat this time focussed on selling advertisements and were not concerned about the user.
Earlier in last November, Evan Spiegel from Snapchat warned users and investors:
“There is a strong likelihood that the redesign of our application will be disruptive to our business in the short term, and we don’t yet know how the behavior of the community will change when they begin to use our updated application.”
Later, a Snapchat spokesperson shrugged off the concerns stating:
“Updates as big as this one can take a little getting use to” but once they “settle in” Snapchat hopes the community will enjoy the new look.”
Users are confused, but is this just a reaction to something new? How long will it take them to get used to it? Comment below and share your views with us.
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